Highly Profitable Industry
Currently, there is a lot of hype around the offshore access industry. This industry has been growing in a rapid pace for the last few years. This growth is mainly due to the huge demand in the offshore oil & gas sector to move personnel from boats to offshore oil platforms. Moreover, since there are more and more wind parks being built all over the world, offshore access methods are needed to perform maintenance works on the turbines. Because, of this many entrepreneurs are aspiring to start a new company in this industry too. However, there are some potential pitfalls that could ruin your company’s chance on success from the very beginning. This article will describe what is needed to succeed in the offshore access industry.
Organizational Structure
One of the most essential parts of an offshore access company is the marketing department. Without a strong and well-functioning marketing department, you will not get a foot in the door of this competitive industry. The clientele of this industry is generally very conservative, so you have to heavily advertise the benefits of your specific company and offshore access method in order to stand a chance.
Viable marketing strategies in this industry are:
- Search Engine Optimization
- Being present on offshore fairs and congresses
- Building a strong brand
Offshore Access Method
Success in this industry starts with your choice of offshore transport method. There are various offshore access solutions available each with their own pros and cons. One of the most popular options is the helicopter. This is also the cheapest form of offshore access. A good helicopter that can be used to transfer personnel offshore will cost around 150,000 US Dollars. However, the helicopter is somewhat unsafe, and since offshore safety is crucial in order to prevent severe reputation damage, it might be a risky endeavor.
Other offshore access methods include:
- Windcat Workboat
- Differentiated offshore access system
- Jack-up platform
The best solution without doubt is the offshore access system (OAS). This method of transporting personnel offshore is flexible, safe and the most reliable. It can operate in almost all weather circumstances.
Skilled Personnel
The last thing you will need is skilled personnel. In order to assist clients in transferring goods or people on sea, you will need skilled employees that known how the specific offshore access method works. It is crucial that your offshore hiring procedures are strict, because offshore access incidents can lead to irreparable reputation damage and can even put your company out of business.
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