Brands that have managed to get away with poor service in the past are quickly becoming aware that they need to shape up quickly before they are driven out of business by their bad reputation. Although at one point it wasn’t easy for a single customer to spread the word of bad service to a large enough audience, the internet has turned that around very quickly. In these modern times it isn’t usual to see someone who has 1,000 friends on Facebook. That means that by simply sharing a photo or a few quick sentences, at least 1,000 people will know all about the bad experience that they have received.
The companies that have in the past managed to get away with providing a poor experience are now being forced to invest heavily in reputation management services just to stay afloat. They have dug themselves a deep hole and are struggling to climb out of it. If you’re just starting a new business then reputation management doesn’t have to be quite as complicated and expensive. It takes a great deal less effort to maintain a good reputation than it does to reverse a reputation which has already been torn down.
The internet holds a great deal of information about nearly everything under the sun. When consumers want to buy a product or purchase a company’s services they do the majority of their research on the internet. It doesn’t take much for someone to post a negative article about your company on the internet and get it boosted to the top of Google’s search results. You need to make sure that your company is able to provide consumers with positive information when they search for information about your company. This is the goal of online reputation management and it is becoming an increasingly important part of running a business