Marketing for a product or service needs a various tools to make it effective. Marketers can use a new rising tool in advertising industry which is mobile advertising. Mobile advertising is an advertising tool that utilizes the mobile phone and other mobile devices.
Mobile phone is an important device nowadays. It is a dominant communication tool in this information era. Mobile phone has many advantages: it is portable, an affordable internet browser, always turned on and many others. Smartphone also emerges as a popular communication device. The factor that makes it emerging is the application. Most of the people buy a smartphone because it makes browsing internet more fun and easier and it also has many useful and fun applications that help them in real life.
A mobile ad network list can be found easily on internet. Marketers need to carefully choose the mobile ad network that has a good platform for them to advertise through mobile phone. Advertisers then choose their target audiences that suit perfectly for the product or service. After advertisers launch the mobile advertising campaign, they can track the progress of the ongoing campaign by using a tracking tool which is provided by the mobile ad network. This tracking tool is very useful because advertisers can know the strengths and weaknesses of the campaign. In the end of the campaign, they can analyze the data and plan for the next mobile advertising campaign based on the data.
A mobile ad network accommodates both companies or individuals that buy and sell ads. It makes the transaction between them easy so that advertisers only need to create the ad and publishers only need to provide the space. Application developers can also use the mobile ad network to monetize their app. There are various SDK that they can use for their app.